NAAM’s annual Black Santa Holiday Celebration returns with festive spirit and joyful tradition, inviting families and friends to experience the magic of the season at the Northwest African American Museum. This beloved holiday gathering offers a full day of cheer with festive crafts, sweet treats, and heartwarming moments with Black Santa. Advance registration is recommended to secure you spot with Santa.
Your Black Santa ticket unlocks a full day of festive activities designed for families to celebrate, create, and make memories that last. What’s included with your ticket:
One Photo With Black Santa
Capture a moment your family will treasure for years. Our beloved Black Santa is warm, welcoming, and the highlight of the season.
The Benjamin Banneker Math Room
Explore a hands-on, interactive space that blends learning with fun. Kids can enjoy problem-solving activities inspired by one of the greatest African American polymaths in history.
Hot Cocoa Stand
Sip festive beverages that bring warmth and sweetness to your celebration.
Two Additional Holiday Photo Opportunities
Enjoy two beautifully designed photo sets perfect for holiday cards and Instagram-ready moments.
Family Arts and Crafts
Create something magical together. This year’s lineup includes Waterless Snow Globes, DIY Reindeer Ornaments, and additional rotating crafts throughout the day.
Holiday Market Curated by Noir Lux Candle Co.
Shop handcrafted gifts from local Black-owned vendors.
Holiday Toy Drive
Tis the season of giving! The Northwest African American Museum and Noir Lux Candle Co. are partnering to spread holiday cheer with a Gift Drive in support of Thurgood Marshall Elementary School in the Central District. We'd love your help! Check out the list below for suggested donation items. Drop off anytime between Nov. 14 and Dec. 7 at the Northwest African American Museum and Noir Lux Candle Co. - Belltown Location during open hours.
Additional Holiday Activations
Enhance your Black Santa weekend with these special holiday add-on activations:
Scent Mist with Noir Lux Candle Co. — November 30
Blend your own signature holiday body mist or room scent in a hands-on fragrance experience featuring seasonal oils and personalized creativity.
Gingerbread Workshop with Chef Antoine Calloway — December 6
Decorate a festive gingerbread house with icing, candies, and imagination in this joyful, family-friendly workshop led by Chef Antoine Calloway.
Candle Pouring with Noir Lux Candle Bar — December 7
Pour your own nine-ounce seasonal candle while learning the art of candle making in a cozy, calming workshop that offers a handmade keepsake for the holidays.
Delight in the magic of Black Santa with delicious tastes from our featured caterers!
During your visit, stop by the NAAM Café, where you’ll find festive bites and comforting seasonal favorites available for purchase from our two incredible culinary partners - Love Thy Flavour Culinaria and Mac Family Catering. Whether you’re grabbing a snack between activities or enjoying a cozy treat with family, our café has something to make your Black Santa experience even sweeter.
Holiday Interactive Story Time Does Santa Look Like Me?
Enjoy an interactive storytime featuring Does Santa Look Like Me? by Ariel Young and illustrated by Monika Wnek. Follow AJ as he discovers the importance of seeing himself reflected in the holiday characters he loves, in a heartwarming story that celebrates representation and belonging.